Email Marketing Platform Round-Up
DATE: MAY 23RD 2024
TIME: 4 MINUTE READ
SUBJECT: MARKETING
At Maker + Made, we have leveraged various email marketing platforms to help our clients craft compelling campaigns that resonate with their audiences. From small startups to established brands, the strategic use of email marketing can be a powerful channel for building relationships, enhancing customer loyalty, and driving sales.
We get asked all of the time about what platforms are best for email marketing. The answer? It depends!! So today we’ve rounded up all of the platforms we’ve liked working with and we’re listing them out with a little context to help you navigate what might be best for you.
MAILCHIMP
A great place to start with email marketing. Mailchimp is favored for it’s easy-to-navigate platform and features like automations and A/B testing. While it doesn’t offer as robust widgets and integrations as the other choices, it’s a great starting place for a business that hasn’t ever sent email before and is looking to dive right in.
Cost — Starts with a free plan; more advanced features begin at $11/month.
CONVERTKIT
Ideal for content creators and small businesses, ConvertKit facilitates audience engagement through its streamlined tools, landing pages, and robust development tools. We’ve utilized ConvertKit for businesses that require a lot of segmenting in their audiences.
Cost — Free for up to 300 subscribers, with premium plans starting at $9/month.
FLODESK
Flodesk combines simplicity with elegance, making it the go-to choice for businesses that prioritize design without compromising on ease of use. Flodesk is great for the business owner that wants to do everything themselves with easy-to-use templates. When it comes to segmenting audiences or creating complicated automations, though, we’d push you towards something else.
Cost — Offers a straightforward rate of $38/month for unlimited subscribers.
KLAVIYO
A powerhouse for e-commerce, Klaviyo offers deep integration with platforms like Shopify, making it ideal for personalized, data-driven campaigns. If you’re an e-commerce based business looking to step up your game and get serious about your segmenting and targeted campaigns then this is the platform for you.
Cost — Free for up to 250 contacts, with pricing that adjusts to your needs.
Each of these platforms has been a part of our toolkit at Maker + Made, enabling us to deliver tailored and impactful email marketing campaigns for our clients. Whether you're looking for advanced automation, exceptional design, or robust e-commerce integrations, there’s a tool that fits your business requirements.
Choosing the right email marketing platform can transform your strategy from good to great. At Maker + Made, we've seen firsthand how the thoughtful use of platforms like Klaviyo, which seamlessly integrates with Shopify, or Flodesk, with its superior design capabilities, can elevate a brand's interaction with its customers.
As you consider your options, think about not only what your current needs are but also what tools will grow with your business.
