OVERVIEW

We’ve been working with the Roo Gardening team since it’s fruition years ago. It’s been a fun and rewarding experience to see the company grow from producing a single apron to becoming a reputable and sought after brand in the gardening market. As Roo expanded their offering and reach, it quickly outgrew it’s original brand identity. The company worked closely with us to get up-to-snuff with it’s updated all-encompassing name, overall look, voice, messaging (and more) in order to communicate and position itself well and grab the attention of it’s ideal audience. We’re stoked to continue working with Roo, and are in the middle of revamping their packaging and website design. Keep an eye out!